Strategically Manage Your Brand

C-level executives, particularly financial executives, historically have relied exclusively on their technical abilities and work ethic to advance up the corporate ladder, within the same organization. My father talks about when recruiters came to Georgia Tech in 1959 to discuss with upcoming graduates their potential future with the company, including their retirement plans. The expectation was that graduates would get a job, work hard and stay with the same company their entire career. Today you must manage your personal brand – especially CFOS, who have approximately a 2.5-year lifespan at a company.

Unsure how to get started managing your brand?

The CFO Leadership Council is a dynamic, energetic organization that provides countless opportunities for professional development and to keep up with the changing role that CFOs face. Jack McCullough, founder of the CFO Leadership Council, offers his perspective on the value of building and maintaining a personal brand.

 “In the modern business climate, it is no longer good enough to be good enough.  Any up-and-coming executive, or even one who is well-established, needs to understand and own her or his personal brand.  This is especially challenging for financial executives who are hampered by a “humility gene” that prevents that from taking credit for their accomplishments.  But, it is also critical for these leaders to cultivate these brands, since there are still many who consider CFOs to be glorified controllers.  Every executive has a personal brand.  The question is, are you going to control it, or is it going to control you.”  

Jack McCullough, Founder, CFO Leadership Council

CFOs and other senior financial executives are invited to join the Jacksonville CFO Leadership Council on September 25 for a panel discussion on Elevate Your Personal Brand & Executive Presence.