The Top 3 Tips to Increase Your Team’s Financial Literacy this April
Financial literacy is an essential skill for navigating the worlds of both personal and business finance. However, many Americans have not received proper financial education, if any at all, leaving them extremely vulnerable to the pitfalls that can occur when one lacks requisite knowledge.
A financial literacy study conducted pre-pandemic noted, “Individuals need at least a fundamental level of financial understanding. This knowledge, paired with financial decision-making skills, can best ensure an individual’s financial capability.” Yet, the same study found 66% of Americans were unable to answer more than three of five financial literacy questions correctly. This deficiency in knowledge about one’s own financial outlook has been further amplified by the COVID-19 pandemic, increasing financial instability throughout the country.
Lack of proper financial knowledge can be damaging for both individuals and businesses. That’s why April has been designated as National Financial Literacy Month – a time to focus on financial education for both adults and children. Financial Literacy Month began as part of the National Endowment for Financial Education (“NEFE”) more than two decades ago, as Youth Financial Literacy Day. In 2000, it was expanded into Financial Literacy for Youth Month, and when the Jump$tart Coalition took over for NEFE, it was eventually retitled “Financial Literacy Month.” In 2004, it became nationally recognized by a senate resolution.
Financial Literacy for Your Team
Financial literacy does not begin and end with the finance department. Whether we like to admit it or not, money is at the foundation of much of business. In fact, without it, we wouldn’t have businesses at all. But when it comes to your team, it’s not just about their financial decisions within your company. What about what they’re doing when they go home? The financial wellness of your individual team members is just as valuable as the financial wellness of your company. Setting them up for success when they get their paycheck by giving them the tools to relieve financial stress and achieve their goals is more important than ever.
Employer financial wellness programs have become increasingly popular in helping employees reduce their overall stress by forming better financial habits that lead to financial wellness. And less stressed employees equate to more productive teams. Additionally, creating a financially literate team can aid in flailing recruitment and retention efforts, serious problems facing many businesses today. Letting your team know that you care about their overall wellbeing, including finances, has become progressively more valuable. Simply, their personal success is your business success.
Top 3 Tips for Employees
Financial Literacy Month is a great time to introduce financial education to your team. Here are our top 3 tips to get started:
- Assessing Finances
Introduce financial assessments to your team, but switch the focus from business assessments to personal ones. A personal financial assessment is a useful tool for team members to begin thinking about the strengths and weaknesses of their finances. It also provides a framework for team members to take action to improve their financial health and achieve their goals. You should be aware that this exercise can spark anxiety in some, as they fear learning the reality of their situation. However, once they realize that ignoring it will only make it worse, they will begin to have comfort in gaining knowledge and making small steps to induce big changes.
- Setting Up Online Financial Education Programs
Once your team has targeted their financial weaknesses, it’s time to give them the financial knowledge to implement change. Online video education is the easiest way to help them learn financial principles that they can use for the rest of their lives. Give them some time during the day to make use of tools like Udemy, Coursera, and YouTube – all of which have high quality training and educational videos. Or provide a few lunch and learns with speakers. These types of courses will give them the strategies for navigating their finances on a variety of topics from learning to create a budget to investing in the stock market to saving for retirement.
- Making Financial Resources Available
The members of your team will invariably have different goals. Similarly, financial resources are rarely a one-size-fits-all solution. Creating a weekly/monthly email or a team document where you can show various resources for different goals, such as debt elimination, homeownership, family planning, or retirement, creates a system where every team member has access to resources that are helpful in achieving their individual goals.
We can do better, as a country, in helping others understand their finances better. And business owners can play a large role in increasing this financial literacy by taking some time to educate their teams. Remember, the more your employees understand their own finances, the better they will handle yours.
Barker Associates provides strategic guidance to companies of all sizes. We provide the higher level of strategy your company needs to grow, especially as it relates to your team development in financial literacy. If you need assistance, or have any other questions, please click here to schedule a 30-minute consultation at a rate of $100.